Brand and business uncertainties

Tara here. Kathleen and I were hosting a webinar last week about attracting your dream client, navigating selling conversations with more confidence, and helping them actually hire you once they are ready to find out more.

The creative entrepreneurs, makers, consultants, and coaches gathered together to hang out and learn something new from us—and also share the thoughts and concerns so many of us have pinging around in our head. They also voiced many of the same heartfelt uncertainties and declarations we hear again and again (and feel ourselves!) for their brand and business vision:

“I want to show up, to position myself as an expert in my field!”
“I feel like I’m second-guessing my value to my dream client or why they should invest in me.”
“I don’t even know who my dream client is or how to attract them.”
“I need to be more consistent about how & what I share online.”
“I want to transition from freelance to deeper, more strategic work!”
“I want to transition from one-on-one work to creating products that can reach and help more people!
“I want to blend my different passions & professions into one brand, but I don’t know how, or if it’s even possible.”
“I’m afraid I’m trying to do too much with my brand.”
“I’m afraid I’m not doing enough with my brand.”
“I’m a little embarrassed to embrace & share my personal brand with others.”
“I don’t even know what my personal brand really is.”
“I feel unclear about what my brand focus should even be.”

Any of these wants, needs, or challenges sound familiar to you? Just another day in the head of the creative entrepreneur, right? But what’s really running through all of these thoughts? The need for a clear message and focus + a voice and style that feels like the professional and person we are. This is the clear one-two punch combo we all really want from our brand.

Think of the kind of confidence you would feel if your brand was doing those two things for you. Think how much more focused and legit you would feel when you were:
    • updating the content on your home page, about me, or sales pages on your website
    • blogging, sharing videos, or posting on social media
    • sending emails to people inquiring about your services
    • having conversations with people interested in hiring or buying you

When we get to the heart of what we all want our brand to do for us, it’s 1.) share a clear message so people actually understand our value & how to buy us 2.) with a voice and style that feels like the expert + the person we are.

This is why we created the Braid Method Branding ECourse. It’s how we take you through all the layers of your brand and business vision and show you how to weave them together, so you get your head and your heart into a clear, confident brand:
    • your vision (what do you really want to be doing all day?)
    • your expertise & personal brand (you have both even if you think you don’t!),
    • your dream client & attracting them (you can’t be everything for everyone!)
    • the content you have to share & the offering you have to sell
    • blending these together into a brand focus with messages that position you with confidence

Feeling uncertain in your business

It can be hard digging into your brand and business vision this way! But in all the best ways. It’s not the kind of hard that feels like you’re spinning your wheels without direction. It’s the kind of hard where you can see the framework on the page, the roadmap to getting the brand you want – you just have to knuckle down and start shaping “all the ideas” into those brand messages that are going to serve you in all your “brand places” online and in person.

We want you to feel like we’re guiding you along the way. We know we can’t work with every creative entrepreneur one-on-one to help them shape up their brand. So we made sure to get as much support and guidance woven into our ECourse as possible with:

  • Lessons that feel like we’re speaking directly to you (we are creative entrepreneurs like you!) where you’ll hear Tara (the rational & layered older sister) and Kathleen (the bold & empowering younger sister!) piping in with our stories and own specific expertise.

  • Worksheets that don’t have you staring at a blank page but give you a framework, an outline, even fill-in-the-blank scripts that we use behind-the-scenes in our own brand work.

  • Audio Recordings so you can pop in your earbuds or listen in the car, as Kathleen and I narrate each lesson, plus give you advice around working through your worksheets (where the magic & the real work happens in the ecourse!)

  • Exclusive Webinars you can attend, just for Braid ECourse students, where we’ll be answering questions and addressing some of the roadblocks we see people coming up against when trying to shape up their brand.

  • Access to The Braid ECourse Facebook Group where you can connect with your peers for extra guidance, support, and questions!

Often what keeps people who’ve been meaning to take The Braid Branding ECourse, but just haven’t taken the leap yet – isn’t the cost investment as much as it is carving out the time.

We get it! With seven super-robust lessons, we provide a suggested schedule—whether you’re the type who wants to do it all in one week, like an intensive, or you’d rather spread it out over a couple of months. You can take the ECourse on your own time, at your own pace – with pep talks from us to keep you going along the way.

Speaking of your own pace and style, you can also pay two different ways, either three monthly payments or just a one-time purchase. Check out the details, price, and more of what you get with The Braid Branding ECourse here. >


Branding for Creative Entrepreneurs | Braid Creative & Consulting

Braid Method Branding for Creatives ECourse

Kathleen here. My purpose as a creative entrepreneur is to live what I love, say what I mean, and be who I am 100% in both work and life. When I asked my older sister Tara (and Braid business partner) what her purpose was when we first started this path together, she said "you know, I just want to feel like a creative expert and get paid well doing it.” Our combined passion, purpose, and honestly pragmatic desires manifested as The Braid Method.

Sticking with the method (and the roadmap it has created for us) has kept us focused, kept us turning our ideas into action, and kept us attracting dream clients to our brand as creative experts who blend who we are into what we do.

We couldn’t have done the kind of work we’ve done over the past four years, for all the creatives we’ve helped – without The Braid Method. It has been, and continues to be, how we do branding and business visioning for each and every one of our one-on-one clients.

So… we’ve decided to take our tried and true process and put it into one self-guided ECourse + Workbook just for you.

This ecourse didn’t happen overnight – we’ve spent many years writing, developing, designing, and refining this content. What we’ve created is a 300+ page book with 7 lesson modules, a workbook with over 20 branding exercises and scripts, quarterly masterclasses, and an exclusive Facebook group so you can cultivate your creative pack with us and other ecourse students. Here’s a snapshot of what we’re covering:

Braid Method Branding for Creatives ECourse

Braid Method Branding for Creatives ECourse

In Lesson 1 we teach you how to get specific about your fears and your dreams so you can make decisions faster and be confident you’re on the right path.

Braid Method Branding for Creatives ECourse

You already have a personal brand – you’ve been cultivating it for years. But in Lesson 2 we’re going to teach you how to blend who you are with what you do, break the old rules and make your own, and embrace your personal style to attract dream customers (and repel the not-so-dreamy ones.)

Braid Method Branding for Creatives ECourse

A lot of the creatives we work with shy away from calling themselves an expert, but branding yourself as a creative badass is the best way to make a living doing what you’re best at. So in Lesson 3 (one of the meatiest lessons in this ecourse) we’re going to help you identify your core genius and unique point-of-view. We’re going to teach you how to narrow in on your ideas so you feel focused and your client feels confident in hiring you. And finally, we’re going to teach you how to leverage your process to close more deals, get enthusiastic approval on your work, and get paid doing what you love.

Braid Method Branding for Creatives ECourse

Lesson 4 is all about getting specific about your dream customer, when to say yes or no to the wrong fit (because we know how hard it can be to turn down a potential paycheck), and how to price your products or services so you can not only put food on the table but actually be compensated well for the amount of energy you put into your work.

Lesson 5 is where we begin to take all the stuff you’re uncovering and learning about your brand and business vision and start crafting some messaging so you can say what you mean on your website, your social media, and in “real life” conversations. In this lesson we give you scripts and worksheets so you can write your positioning statement, your brand story, and your “how to hire me” language.

Braid Method Branding for Creatives ECourse

I see too many talented creatives not telling their customers how to hire them. They’re afraid of seeming too self-promotional or even greedy. Or on the flip side I see creatives blasting their product all over the place without bringing any value to the conversation. So in Lesson 6 we’re going to teach you how to share your gifts of knowledge for free so that you attract dream customers to you, gain their trust, and have them clicking “buy” on your services or products.

Our last lesson is where we give you a peek behind the curtains and share with you exactly how we run our wildly successful business. We share everything – from how we got comfortable talking about money to our content-sharing and social media plan.

Braid Method Branding for Creatives ECourse

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You can learn more about the Braid Method Branding ECourse for Creative Entrepreneurs here. See if it’s a fit for you (you can even check out a free trial!) – we hope to see you in our Facebook group and masterclasses soon.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.


When Everyone is Doing the Same Thing | Braid Creative & Consulting

Everyone is doing the same thing

Last week a discouraged creative entrepreneur told me that she feels like everyone is doing the same thing. Why bother when there are a million talented creatives already out there?

On days when I’m feeling particularly optimistic I think we’re just lucky to be alive – that our one in a bajillion chance of even being here is our greatest accomplishment and anything else we can make or create is gravy on top. But on days when I’m feeling insecure or discouraged I know exactly how that creative I was talking to last week feels. Why bother?

For example, a couple years ago when I uncovered that I was not just passionate about branding but also coaching other creatives to live what they love, I felt like everyone and their dog was becoming a life coach. I asked myself “How many professional cheerleaders does the world need? “Who’s going to actually do the work and live the dream if everyone is just cheering from the sidelines?”

And then when I decided to launch an ECourse I felt like everyone else was already crushing it with their six-figure B-School online offering. When I fall into a comparison trap it feels like quicksand and I don’t have the energy to hustle - like Atreyu’s horse dying in the Swamp of Sadness in The Neverending Story.

I’m pretty sure that discouraged designer wanted me to tell her the same thing I want to hear when I’m feeling blah about what I do and begin comparing myself to everyone else. What I want to hear is that I’m a unique snowflakes and only I possess the talent to do what I do. I want to believe it, but I just can’t buy it. Because the fact is, there are lots of other people who are successful doing what I do. But what I DO know to be true is that there is enough room for everyone to be great.

enough room for all creatives

If you don’t feel like a special snowflake either, but do want to get out of your comparison trap all you have to do is change your mind. Here are some things that might help shift your perspective:

The creative entrepreneur I was talking to is a designer who loves design. It turns out she wouldn’t rather be doing anything else. That realization alone helped her get out of her comparison funk because there was really no alternative. But for others this question may reveal that your path needs to take a bend. When you’re doing what you really want to be doing, it doesn’t matter who else is doing it – or even doing it better.

It’s actually a good thing when other people are doing what you’re doing – it means there is a demand for your services. Let’s say you want to be holistic chef for a living – you get some training, you launch a website, and you start sharing your recipes. Then maybe you start following some other holistic chefs on Instagram and sign up for their newsletters. Before you know it you’re bombarded with other chefs’ work and BAM! You fall into the comparison trap. It’s easy to feel like EVERYONE is doing what you’re doing when you follow everyone else that does what you do. My advice is to be aware of the market but maybe pick just one or two of your favorites to follow.

Nothing gets me out of my comparison trap like giving the people I’m sizing myself up against kudos for doing such a damn good job. But even if the compliment isn’t reciprocated that’s okay too. It’s more about me recognizing that other people can do great work and it doesn’t detract from what I’m doing. You can give someone you’re jealous of a “high-five” by giving them a shout-out on your blog, telling them how much you like them on Instagram, or even purchasing one of their products.

I mean… let’s say you give up and decide not to be a creative entrepreneur anymore because too many other people already have it covered. Then what? Every time I think about “quitting my job” I imagine hiding under a rock for about 36 hours, brainstorming something I could make, design, create, launch, and ship while I’m under that rock, then crawling out from under my rock so I can get back to work. (This also goes back to asking yourself what you’d rather be doing – the answer to that question will always come to the surface when you’re hiding under a rock).

I mean … c’mon. What if Beyoncé was all “Well, I mean… Tina Turner, Britney, Lady Gaga, Pink, and Madonna already have it covered. Why bother?” Enough said.

Finally, if you’re busy doing the work, honing your craft, and making something you’re proud of, you won’t have time to compare yourself to everyone else. Get back to your hands. Put pen to paper. Or mouse to screen. Get into your creative process – go, make, do!

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Okay, so while I don’t believe the work we do makes us unique snowflakes, I do think who we are is pretty damn special. And I know that when we show up as ourselves 100% of the time, we attract the dreamiest of clients – the ones who believe we’re the only ones who can really help them and “get” them. That’s what personal branding is all about – being who you are in business. Because the blend of you the person + what you do, isn’t something anyone else can do the same.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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