THE BRAID METHOD BRANDING ECOURSE

The Braid Method is how we do branding and business visioning for each and every one of our one-on-one clients. We've decided to take our tried and true process and put it into one self-guided ECourse + Workbook just for our creative entrepreneurs who want to blend more of who they are into the work they do.

Regardless of your life/business stage, this ecourse is narrowly (but deeply) focused on creative people who work for themselves including:

graphic designers / web designers / interior designers /photographers / stylists/ lifestyle coaches / wellness coaches / yogis and foodies / writers and bloggers / creative consultants

This page should answer all your questions about the Braid ECourse:

  • Is The Braid Method Branding ECourse For Me? (is it a good fit?)
  • What Am I Going to Learn from The Braid ECourse? (a lesson outline)
  • How Does The Braid ECourse Work? (and what you can expect)
  • What Does It Cost? (what you get)
  • What Have Other Students Said? (spoiler: they love it!)

If you’re one of these creatives, you probably don’t entirely draw the line between work and life, and you like it that way. You have a point of view you want to get out there, and you want to attract the kind of dream customers you feel good about serving – the ones who trust and respect the work you’re putting out into the world.

This ecourse is about packaging up what you stand for, in your own style, with your own words. And when you’re a creative entrepreneur, branding your business means branding you.

You want your brand to:

- be more articulate
- reflect your true style and voice
- attract your dream clients
- move you and your business forward
- align your passion and talent with your career
- help you make what you’re doing worth it

But you struggle with:

- too many ideas and knowing which are the right ones
- balancing big-picture purpose with doing the work every day
- finding your voice
- thriving in the work/life overlap
- telling people how to really hire you and getting dreamy clients
- going from order taker to creative expert
- sticking with your own creative process (or starting to define one)
- turning your expertise into a next-level launch or product

You may be nodding to every bullet on that list, or just a few, but either way, you’re no stranger to struggle. But you’re also not afraid to dive into this ecourse, and you’re probably on fire (even if you’re scared at the same time) about this idea of working for yourself – or taking the work you’re already doing for yourself to the next level.

What that next level might look like for you:

  • supporting yourself financially with your business
  • creating a blog or consistent online presence
  • finally turning the work you’re already doing (but maybe getting burned out on) into a digital product, package, or other kind of scaled-up (or scaled-down) offering of your own

THE BRAID METHOD BRANDING ECOURSE
FOR CREATIVE ENTREPRENEURS:

  • 7 self-guided branding & business visioning lesson modules in a 300+ page ebook
  • A branding workbook with over 20 branding exercises & scripts
  • 7 audio lessons so you can learn on the go

The seven lesson modules are:

  1. Get Specific | Define Your Fears and Dreams
  2. Your Personal Brand | Get You into What You Do
  3. Your Creative Expertise | Narrow In on Your Specialty
  4. Your Dream Customers | Make Them Real
  5. Get Blended | Shape Your Brand Messages
  6. Get It Out There | Share Your Gifts of Knowledge and Tell People How to Hire You
  7. Keep the Dream Job Dreamy | How We Get Down to Business Behind the Scenes

After you take this course, you’ll be better equipped to:

- carve out a creative expertise for yourself
- speak more clearly about that expertise and explain how to hire you
- gauge whether a client is a fit, and when to say “no”
- experiment with an offering
- show more of your personality in your business (instead of pretending to be some version of what you think others see as “professional”)
- share what you know (tips, advice, inspiration, etc.) in conversations and online
- be less likely to just start over from scratch every time a new idea pops into your head
- be more likely to treat that new idea as another tool in your belt (or a packaged offering) rather than completely redefining your business vision
- stick with your business vision and just keep fine-tuning it, instead of backpedaling, giving up, or starting over

Yes, your brand is your business name, logo, colors, design, photos, website, and maybe a blog. But a brand also sets the tone and intention for what you choose to write, share, show, and say about your business. It can be the hardest part of branding yourself. So this is what The Braid ECourse helps you do.

Buy the Braid Method Branding ECourse

3 MONTHLY PAYMENTS OF $197 or ONE TIME PAYMENT OF $529

In the course, you'll start to see:

- the fears and dreams that come with taking this next step for yourself
- the layers of your personal and professional style
- the experiences and knowledge that make you a creative expert
- the characteristics of your dream client
- the ways all those threads can be woven together
- the ways you can share your gifts of knowledge
- your business and your brand are personal
And you’ll have a greater understanding of the difference between:
- evolving and experimenting within your business vision vs. going after every creative idea that’s pinging around in your head
- acting like a creative expert vs. being an order taker
- getting deep and narrow with your expertise vs. trying to be everything to everyone
- acknowledging your skills as the tools they are vs. your entire creative expertise

Then we’ll show you how to turn those ingredients into a blended-together vision that includes:

  • a positioning statement that says what you do in a nutshell
  • a brand story that layers in your personality and purpose
  • how-to-hire-me and what-to-expect messaging
  • the beginnings of a more step-by-step creative process that you can share with your clients
  • so you can start using these brand messages on all your "brand places"
  • so your website, brand materials, social media, and conversations finally feel like you

Buy the Braid Method Branding ECourse

3 MONTHLY PAYMENTS OF $197 or ONE TIME PAYMENT OF $529

THE BRAID METHOD BRANDING ECOURSE
for Creative Entrepreneurs:

  • 7 self-guided branding & business visioning lesson modules in a 300+ page ebook
  • A branding workbook with over 20 branding exercises & scripts
  • 7 audio lessons so you can learn on the go

We don’t take the cost of this ECourse lightly. What you’re really investing is the time and energy it will take to level-up your brand and business vision. My hope for you is that you will make a hundredfold return on your investment this year. It’s totally doable (and then some), if you do the work. If you’re not quite ready, that’s okay too; The Braid Method ECourse will be here for you when you are.

Hundreds of creative entrepreneurs and aspiring-to-be’s have taken our Braid ECourse. Here’s what just a few of them have said about the experience:

“It’s really a course on getting to know yourself, what you’re good at, the image you portray, who you like working with and can really help, things you’re doing that are confusing or hurting your ability to focus on your area of genius, your method of working with clients (even though I would have told you I didn’t have a method, I found out I totally do), how to tell people what you do, and how to do content marketing. It was like a 360 degree look at myself and my business, and how to market both of them. I really loved it and found it super useful.” - Autumn Witt-Boyd, Lawyer for Creatives

“I have taken like 4 online courses and Braid’s was BY FAR the best. It actually helped my business instead of just collecting stuff I could have found by Googling.” - Ashley Cadaret, Little Leaf Design

“I took a lot of online courses last year and Braid’s was my favorite. I am still absorbing and referencing all I learned. One very visual result: I made a conversation deck to help introduce myself to new clients. This class left me feeling so empowered and I know I’ll return to these exercises the next time I’m having a growth spurt.” - Heidi Fielder, Writer and Editor

“Kathleen and Tara’s Braid Creative e-course was by far the best business education purchase I made in 2015. It’s straight-forward, well written and so incredibly helpful and useful for getting your positioning statement, offerings, and a cohesive brand together. I completed the whole thing. It has my highest recommendation!” - Jolene

“It’s incredible and can change (define) your entire career. I’m not even in a “creative” field, and I still reference it monthly. It sort of becomes a guidepost for those “oh sh*t, what now” moments.” - Alyssa

Buy the Braid Method Branding ECourse

3 MONTHLY PAYMENTS OF $197 or ONE TIME PAYMENT OF $529

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