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Braid Creative Sisters | Tara Street on the Being Boss Podcast

Braid Creative's Tara Street on Being Boss Podcast

Kathleen here. When I tell people I own a business with my sister they respond one of two ways: either they say “oooh, you’re so lucky! I wish I could work with my sister!” or “I could NEVER work with my sister.” And the truth is, most days I feel really lucky. A huge perk is that 30+ years of shorthand as sisters has allowed us to expedite our growth as a business. Plus, we always know that we’ve got each other’s back – and that kind of trust makes for powerful business.

Tara and I started working together at an advertising agency. She was literally the boss of me – and that was okay because as my older sister she has been the boss of me pretty much our entire lives. Then when we started our business together we went from being sisters to being the boss of each other – and once we hired a team we both became the bosses of our employees. We have to make a lot of decisions together and often take turns at the wheel when it comes to driving this bus. And to continue with that bus-driving metaphor sometimes our path is smooth sailing, other times the terrain is a little more rocky.

My favorite part about working with my sister (aside from the vacations we get to write off as business) is that she’s one of the smartest people I know. She thinks in layers and can see the domino effect of any scenario in an instant. And when you meet her you’ll probably want her to be your big sister and business partner too.

I’m really excited to have her on the Being Boss podcast this week – because as the younger sister who typically craves attention I’m usually the one in the spotlight. But Tara is the slow burn who knows her stuff and I’m glad she’s getting a chance to take the stage.

Here are a few nuggets of wisdom she shares (click the image to tweet):

own your creative expertise

fake it till you make it creative entrepreneurs

creative entrepreneurs ideas & inspiration

Listen to the episode at or on iTunes.


Making The Decision is What Matters | Braid Creative & Consulting

Kathleen Shannon Circles Talk

Last week I gave a talk at The Circles Conference, a two-day gathering for designers and artists to learn and get inspired.  Because I only work with other working creatives I decided to use this chance to talk about so many of the patterns I see – the struggles but also daydreams we working creatives all seem to share in common no matter what city we live in. Most of us share The Dream of having a job with purpose, creative fulfillment, and control of our own schedules. But we also share The Fear. The fear that keeps us from creating that dream job, from leaving the day job, from owning our expertise, and the fear that has us feeling like frauds. 

These are painful and relatable fears we have as working creatives – but we gotta push through them so we can get back to work, right? So how do you push through the fears? I suggest the following: 

  1. Get specific about the worst case scenario – what does failure actually look like?

  2. Get specific about the ideal day – what do you really want? 

  3. Make a mantra to help remind you of your dreams 

  4. Make a decision and move forward

You can see more by watching the Circles talk I gave here. 

Making decisions as a creative entrepreneur

The questions I got from the crowd were so great. Here was one that really stuck with me:

“How do you know if you’ve made the right decision?”

My answer? Surprise, surprise – it’s get specific. When you set goals, and get really specific about those goals, you’ll know when you’ve achieved them and you can celebrate your success. Whether that’s a certain salary, a dreamy partner-in-crime, the perfect car, or a big vacation. Be clear on what success looks like so that when you get it you don’t move the bar higher without acknowledging your accomplishments first. 

But as I was reflecting on that question on my road trip back home, I think I was being asked: “What if I look back and realize my decision was wrong?” 

So here’s my answer: 
The decision itself doesn’t matter nearly as much as the act of deciding. In other words, I believe that if you really know what you want and make any decision at all it will move you closer to where you need to be. Whereas spinning in your head by weighing out all the pros and cons and possible outcomes of your decisions won’t get you anywhere. 

So the question then becomes: what do you really want? 

I’ll be writing more about pinpointing what it is you really want in this week’s Letters for Creatives – which you can sign up for here.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.


Nothing prepares you (or forces you) to be more confident talking about what you do for living, like being interviewed about it. Isn’t it odd that just ten years ago, being interviewed would be limited to a very specific format, most likely print, or if you were super famous, then broadcast, for like, Johnny Carson? Okay maybe I’m thinking fifty years ago. I’ve been watching too much Mad Men. 

Tara here, and I think it’s pretty neat that Kathleen and I get to talk about what we do, teach others what we’ve learned, and get to feel mini-famous, at least for thirty minutes when other creatives want to have a conversation with us, because they found us online, and believe in our vision, or just think it’s really cool what we get to do – even when we live right smack dab in the middle of middle-America.

We work and live in a city that’s not always on the radar, but it’s still a city where we run into other creatives every single day. Meanwhile we’ve worked with creatives who live in the middle of nowhere, who still run into other creatives (there’s more of us than you will ever know) every single day, too, and are getting more than just mini-famous on platforms of their own.

But who’s to say that anywhere is nowhere? When we’re all made of the same stardust, who’s to say we can’t all be stars? I’ve also been watching too much Cosmos

If someone has a passion and is able to tap into what they really do best, and have a platform for sharing it – maybe they don’t have to move to the coast or the big city, they can bring the bigger and better, and the next chapter of what they want to do… to them. Before I start getting all Parks & Rec on you (if you saw the last episode Leslie Knope knows what I mean, it’s only a semi-spoiler if you haven’t), let me share how I get ready for an interview, but I’m going to share in the “we,” as I speak for Kathleen, too, who gets interviewed way more than I do, as she is quickly moving out of the mini-famous into the almost-famous, ha!

Because Creatives Can Have a Voice from Anywhere. How to prepare for your next creative interview:

1. First off, you can not watch too much awesome TV as proved by above. No, this has nothing to do with being interviewed, just getting that point out of the way. Unless you like to pretend you are Don Draper, Neil deGrasse Tyson, or Leslie Knope while you’re being interviewed – which actually, is actually a pretty awesome confidence booster on all three counts.

2. No, we don’t like listening to our own recorded voices. And you won’t either. This is a universal law of astro-physics. Everyone hates their own voice. Neil deGrasse Tyson is about to do an upcoming episode all about it. Not really. Okay, maybe.

3. If you’re about to be interviewed, jot down one or two stories, and three points you’d like to make, then cut that list in half.

4. Go for a walk or run and try to remember the points in your head without looking at anything.

5. If you want to look extra crazy. hold an interview with yourself while you’re walking and see where the rabbit hole takes you, if anything you’ll just wear out your inner over-talker and know which tangents to not go down during the real thing.

6. Then just wing it! Have confidence, and hope that you’re interviewer is a great editor, and they’ll always make you sound good (like ours have been!).

7. Yes, we do love the clarity that comes out of being put on the spot to say what you mean, or at least say something in your own voice and style. It’s scary for about one second, and then you just gotta enjoy it.

If you want to listen to or read some of our recent interviews, check them out here:

How to Connect With Your Audience with Kathleen Shannon and Erin Anacker of Pixology and her Below The Fold Podcast, about the stories and voices of women in design.

Kathleen’s talking about how your process should be delighting customers every step of the way, while asking the question – do your customers want to know exactly what it is you do or just how you’re enabling them to do what they want to do?

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With Purpose Episode 10 with Tara Street and Erin Haslag and Katie Dalebout of With Purpose Podcast, for feeling, fulfilling and working toward that big sense of purpose with your life.

Tara’s talking about what it means to have that sparkly inspiration mixed with the logical process and how both of these sides of your creativity are how creatives can sell themselves as experts.

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Braid Creative | The Sisters with Kathleen & Tara and Aimee Adams of OkieMama magazine for connecting the lives and stories of those pioneering people who have chosen to grow roots in the heartland.

Both of us sharing about what it means to grow up in a small community in Oklahoma, and now growing a business here, while sticking close to family.

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Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.


Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >





blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.




Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

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Listen to the Being Boss podcast with Kathleen Shannon & Emily Thompson for candid stories, insights and tips on how to be boss in work and life.

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