Our Secret to Being Profitable (Since Day One)

31-Jan-2017

being profitable in business

Kathleen here. I want to tell you a few secrets – Tara and I don’t come from a family of entrepreneurs. In fact, before creating Braid Creative, we had never really imagined working for ourselves. We were perfectly comfortable collecting gold stars (and a paycheck with a matching 401k) from somebody else.

make your business profitable

But here’s another secret: even with our lack of experience, we were profitable since day one. Our goal was to simply replace our day job salaries, but I was surprised when in our first year of business together, I made more than I ever had working as an art director at an advertising agency.

What’s the secret to being profitable since day one? We positioned ourselves as creative experts, created really good content, and narrowed in on our offering to attract just the right dream customers.

secret to being profitable

I recently invited Tara to chat with us on the Being Boss podcast to chat with us about:

  • What to do with your business vision changes
  • Pivoting positioning vs. pivoting your business model
  • Tweaking your positioning statement vs. re-doing your entire brand
  • What is positioning?
  • Cultivating confidence in your business and positioning
  • How to develop or update your brand’s positioning
  • Narrowing down to just one main offering

Listen to Being Boss Episode #109: Packaging, Positioning, and Process with Tara Street

P.S. The Braid Method Branding ECourse is where we share everything we know, plus helpful how-tos, on how to package and position yourself to attract more dream clients. It’s now open to new students. Learn more and register for this DIY complete-at-your-own-pace branding course.

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