What's Next for Braid Creative & Consulting | Branding for Businesses

what's next for Braid Creative

Over the past 5+ years at Braid Creative we’ve helped hundreds of creative entrepreneurs blend more of who they are into the work they want to be known for by collaboratively and methodically designing and writing their brand platforms, identities, positioning, and messaging.

Braid started as two sisters who harnessed an untraditional combination of experience: strategy methodology + creative execution. Our vision was to carve out our own work and life so we could help others do the same for themselves.

After five+ years, we’re proud to say mission accomplished. The vision we launched with has grown into something much bigger, and we’re looking forward to what’s next. (“So what’s next?!” you say. I’m glad you asked!)

We’re now working with businesses and organizations

We’re known for the space we’ve carved out helping hundreds of creative entrepreneurs with their personal brands, but what you might not know is that behind the scenes we’ve been working with people-driven businesses and purpose-driven organizations to bring more clarity and personality to their brands as well. From A Good Egg restaurant group in Oklahoma City to Brené Brown’s Daring Way and Courage Works to the University of San Francisco to a credit union in Texas. More of that, please!

We’re bringing on a partner!

We’re proud to announce that Holly Arter is joining Braid Creative as a partner. Holly Arter is a marketing and media strategist that not only brings research, goal-setting, and big picture guidance to our clients, but rounds out our capabilities as a branding agency now offering advertising on TV, radio, and web with her extensive background as a media director. We love the confidence she brings to decision-making here at Braid and the businesses we work with.

Holly Arter

Holly Arter at Braid Creative

“Branding begins from the inside out – so my favorite thing about taking organizations and companies through the Braid Method is getting their team on the same page and leaving them with a deeper understanding of their brand and what their business can really accomplish.” - Holly Arter, Braid Creative

We’re expanding our team and capabilities so we can offer full service beyond branding, but what’s staying the same is our own brand of bringing who we are to the table – we’re insightful, generous, and smart (if I do say so myself). We’ll continue to bring our logical and collaborative method to every client we work with – whether or not they define themselves as creatives, entrepreneurs, or companies – and we’ll continue to share our gifts of knowledge and insights through our articles and newsletters.


P.S. If you’re a company or organization be sure to sign up for our newsletter – we’ll deliver weekly articles on branding, marketing, and company culture straight to your inbox.

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New Year Business Resolutions for Creatives | Braid Creative

New Years Resolutions for creative entrepreneurs

Kathleen here wishing you a Happy New Year! I for one love a fresh start, and there is no better time than the new year to harness that kind of “DO OVER!” energy to build the business and brand you want. So today, I wanted to share a few ideas that will help you take your brand and business to the next level in the new year.

New Years Resolutions for business

BE CONSISTENT

If there is one thing you can control in your business, it’s how you consistently show up. Here are a few ways you can be more consistent in the new year:

  • Update your profile picture / avatar across all social media platforms to something more current
  • Make sure your visual identity (logo, colors, typography) is consistent across your website, social media, images, collaterals, content upgrades, signage, etc.
  • Create content on your blog, social media, and / or podcast with consistent frequency (pssst… an editorial calendar will help!)

GET REJECTED

It sounds counter-intuitive to make accruing rejections a goal, I know. And to be completely honest, rejection is one of my personal fears, which keeps me from putting myself out there in a bigger way. So a personal goal of mine is to embrace rejection by aiming to be told “no” at least 100 times in the new year. But, I trust that if I’m rejected 100 times I’ll get a few “yeses” that will open my business and brand up to a few unexpected opportunities. Here are a few ways you can open yourself up to rejection:

  • Pitch yourself to be a guest on a podcast or a guest writer for a publication you admire
  • Reach out to a potential dream client and tell them why your work can help them
  • Ask to speak at your favorite conferences

CONNECT AND COLLABORATE

I was the kind of student that always hated group work. I thrived on creative control and liked working at my own pace. Plus, I could get stuff done better and faster if I just did it myself. While I still like having control and standards over what I’m putting out into the world, I’ve learned that ideas, projects, and relationships go so much deeper when you collaborate with other creatives. Sure, it might take longer, and there’s a risk for hiccups along the way, but the rewards can take you—personally and professionally—further than you ever imagined.

Resolutions for business owners

Here are a few ways you can connect and collaborate:

  • Set up regular Skype dates with your “business bestie”
  • Host a webinar or start a podcast with a creative colleague
  • Hire a creative professional to help you where you’re struggling
  • Participate in Facebook forums or social media hashtag challenges

P.S. All of these goals are great things to track with The Chalkboard Method.

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23-Jun-2016
My Writing Shed | Tara's Backyard Creative Shed | Braid Creative

Backyard writing shed

Tara here. Ever since I started working for myself, I’ve gone back and forth on whether I want an office to go to everyday, or if I just need to stick with the good thing I have going on—working from home. But after five years of dreaming and talking about it, I finally found the happiest mix of both—and built my own backyard office that I call “the writing shed.”

The writing shed. “Going out to the shed,” means walking down a stone path that curves through my lawn to a ten-by-twelve foot little cottage built in the back of my garden. It has lots of windows that open to the breeze, with a desk, a small sitting area, and a sleeping loft above with a skylight that looks up into the trees.

The shed is where I write, creative direct and develop brands for entrepreneurs and businesses. It’s small, this little place I sometimes call The Shire (like my own Hobbit hole made just for me), but it feels big. It feels like a dream.

Backyard Writing Shed

Writing shed for creative work

Backyard writing shed

It took a little time for me to just “do it.” I had to save the money, and then make the mental commitment to start the building process with uncertainties still circling my head like: “Will I actually use my writing shed? Will it be practical or just become a novelty? Will the wifi work out here? Will I slowly start migrating back into the house to work? Will the shed turn into a neglected dusty catchall, like a long unused playhouse with spiders living in the floorboards and wasps living in the rafters?!”

But the vision outweighed the doubts and I hired a contractor/carpenter who took about two months from start to finish. I’ve been working in the shed every day since. No more nomadic room-to-room working for me. Shed working is exactly what I imagined it would be.

"No more nomadic room-to-room working for me. Shed working is exactly what I imagined it would be.”

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It’s not a "she-shed," it’s my office. Just with personality and a little fantasy. I’m not out here having a tea party for one on a flowery chaise lounge. Though a lunchtime episode of Girls and a late afternoon glass of wine are a regular part of my shedworking life (so maybe the she-shed label applies part of the time!), but more than anything my office retreat is where I’ve gotten more calm, focus, and work done than I ever have before.

“My writing shed is where I’ve gotten more calm, focus & work done than I ever have before.”

Backyard writing shed

Backyard writing shed

Backyard writing shed

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When I was a teenager, my room was sacred. When I was in it, I was in my zone: reading, drawing, and creating elaborate extra credit homework projects, all while watching old reruns of my favorite eighties shows on my tiny TV, and occasionally shouting at my younger siblings in the hallway to get away from my locked door. Sometimes on rare occasions, I’d let them in.

Now that I have my own space again, it’s the same. But when I do let my two boys in the shed, they somehow seem quieter, more calm up in the loft reading, drawing, or more likely playing on the iPad, until they wander back out. They only wanted in for a little bit. Now I can let them in.

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It’s the personality plus the practicalities of the shed that have made it the center of my daily routine. Maybe you’ve been dreaming of a shed of your own, too. Here’s what has made shed working a working dream for me:

One perfect place for my laptop to live. No more moving my stuff all the time. Sure I can hop over to a coffee shop if I want a change of pace, but I love, love, love having a designated spot for my computer, plus a second monitor so I can “spread” out my work on both screens.

Less stuff. I just need one small shelf for mail, paperwork, and miscellaneous, I don’t need drawers and files full of paper in here. But I do love a place for hanging some of my more whimsical art and giving our "magical" client-attracting Braid chalkboard a worthy sport right by the door.

Lots of windows. I think my carpenter thought I may be crazy putting such large windows in such a small shed. The last thing I wanted was to feel cooped up. My desk sits wrapped in windows so I feel like I’m working outside, and all the natural light is great for video meetings.

Shade and a place for stuff to grow! Light is great, but it can get hot, so we shaded the front of the shed with a light-filtering arbor which is also great for vines, which I’m trying to coax to grow as quickly as possible, to get the whole Secret Garden vibe going on.

Other details I’m glad I added to the shed:
- two skylights, just enough to see the trees above, my sister’s idea
- a sleeping loft, I think its white ladder may be my favorite feature
- a garden gnome to guard the door, he was a shed-warming gift for Mother’s Day
- a lucky horseshoe! also gold, above the door for good luck
- my Apple TV! I may love me a garden but I still need my shows!
- you can check out My Writing Shed board on Pinterest for your own shed inspiration

Some people ask if I’m going to writing a book back in the shed. Nope! Not yet, but never say never! What I am writing is visioning, positioning and more articulate brand messages paired with design for our Braid Creative clients. If you’re wondering about working with Braid 1:1 just contact us here and tell me your vision for where you’d like to take your brand next.

While you’re thinking about if we might be a fit for you, you can learn about our Braid ECourse, or how Being Boss in work and life is where it’s at, from my sister and Braid co-founder Kathleen across the street. Yep, she’s literally across the street, because we live on the same beautiful little block. But now I always unlock the door for her. Most of the time. – T.

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