BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

ON THE BRAID BLOG:

05-Sep-2017

Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers (who can pay you) and help your business grow.


So today I want to share three simple brand exercises for narrowing in on your niche without freaking out.


Brand Exercise: Narrow in on your dream customer


It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out. But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?


If you’re having a hard time imagining who your dream customer is, think of a real person. Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

05-Sep-2017

Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers (who can pay you) and help your business grow.


So today I want to share three simple brand exercises for narrowing in on your niche without freaking out.


Brand Exercise: Narrow in on your dream customer


It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out. But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?


If you’re having a hard time imagining who your dream customer is, think of a real person. Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!


WEEKLY NEWSLETTERS for CREATIVES

Sign up for weekly emails, straight to your inbox, for branding
advice and personal behind-the-scenes insights from the Braid
Creative sisters, Tara & Kathleen.

We’ll send you worksheets, brand exercises, and a few of our own stories and insights along the way.


OUR BRANDING & VISIONING OFFERINGS

you can start with our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle, Washington

Register for our Braid ECourse >

we work with entrepreneurs
BRANDING & VISIONING for INDIVIDUALS
We start with a consultative Vision Guide to clarify your positioning, then we create your Brand Platform.

“For years I tried to DIY my brand and never captured the look and feel of my business. I knew what I wanted to convey, but didn’t know how to pull all the pieces together. After just our first meeting they were translating my voice, my energy and style like magic fairies! They nailed it with my Vision Guide & Brand Platform. I’m so glad I decided to invest in hiring Braid, they knew exactly how to weave together my vision. It was the best gift I could have given myself and my practice.”
– Angie Viets / Therapist / Lawrence, Kansas

Learn more about working one-on-one with Braid >

we work with organizations
BRANDING & VISIONING for TEAMS
We start with a Planning & Visioning session & create deliverables for sharing with your people & customers.

“I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed! They brought authenticity, sensitivity & simple clarity to our brand. Our Vision Guide & Brand Platform are a constant go-to when writing grants, reaching out to donors & sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message & it gives us confidence connecting with our community.”
– Sara Jacobson / Executive Director The Children’s Hospital Volunteers / Oklahoma City, Oklahoma

How teams & organizations can work with Braid >

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